Trendz Beauty Group | Home of Shapes Brow Bar, RMLA Beauty and Reema Beauty
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Together with my wife Reema I created, the Trendz Beauty Group – a family business which over the past 15 years has nurtured a desire to create value added products and services to the beauty industry and to build relationships through the exchange of beauty cultures of the East and the West. Experience and an inherent market knowledge paralleled by a unique corporate culture that harbors values of trust and respect, has led the group to become an a reference for the creation of unique beauty concepts in the US.

Today, we are a group of over 500 people representing the most prestigious brands in the sectors of Beauty, Fashion and Gifts. We manage more than 80 retail outlets.

Supported by a dynamic, efficient and committed team of professionals, we continue to successfully manage the group’s strategic development and ensure its long term success.


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Company Overview

Created by Reema Khan and Mosin in THE YEAR 2003, the Trendz Beauty Group is recognized as the pioneer of well-known beauty concepts and one of the leading forces in the beauty services business. Maintaining its family owned heritage, today the group specializes in the retail sale of beauty services and products and is expanding its distribution of select beauty brands within the sectors of Beauty and Fashion The company merits its place as a leading player in the beauty business due to its 16 years of unparalleled commitment to the beauty industry providing an exceptional experience of wellness aimed to enhance peoples lives.

With a presence in US and the management of over 80 + retail outlets, a passion for building concepts and brands is our very essence. Understanding market specificities and consumer preferences, brand building is at the pulse of every activity. From a strong network of local and regional distribution in India to the creation of retail destinations, the Group’s adaptable approach ensures each brand flourishes within the local and regional context. Today a team of 500 highly skilled and dedicated people are an extension of theTrendz family, to which the group attributes its over 12 years of success. Professionalism and passion paralleled by the values of respect, excellence and entrepreneurial spirit, are the trademarks of the Trendz Group.

Supported by a dynamic, efficient and committed team of professionals, we continue to successfully manage the group’s strategic development and ensure its long term success.

Mission and Values

Demonstrating an understanding of the markets, the Trendz Beauty Group’s mission is to build a bridge between the cultures of the East and West. Constantly aiming for market leadership in each sphere of activity, the group is guided by the philosophy of being “Committed to Excellence”. With the aim of optimizing performance of brands, providing quality service and offering a stimulating work environment, the group cultivates the core values of Respect, Excellence and Entrepreneurial Spirit.



The founder Reema Khan has been involved in th beauty industry for the past 20 years creating some truly revolutionary beauty concepts. Reema’s passion and mission has always been to truly enhance and add value to peoples lives . She developed a flair for the beauty industry early on in her life. Reema is now a US licensed beautician, a philanthropist a Guinness world record holder and has worked hard in developing the trade skills that have led to her success. She is an innovator, loves dealing with people, and has the drive, ambition, and discipline to manage the business and its employees. The wellness of people and those around her is her life her calling.